- Ensure accessible information architecture for easy content discovery by several unique audiences
- Align visual elements and storytelling with refreshed branding while improving user navigation
- Build out a powerful section for adding courses.
- Improve organic SEO search results and boost overall conversion
- Implement a fully responsive solution backed by WordPress CMS
Samskara Learning came to us at an exciting time for their business – they were redesigning and restructuring their business, so their website’s creativity needed to be completely realigned. This included a rebrand with a new logo and new brand positioning.
This was a fun website redesign because the new look and feel were totally open to being explored. Our big goal was to craft a visually rich design that was able to present their complex analytics product in a simple, enticing way.
Samskara Learning had their softly colorful new branding locked in, and it was up to us to create a design that fully utilized it. The overall site needed to be minimal and to the point, providing the content they need to market their business online.
The site has a much stronger appeal to all the potential learners (their target audience). It clearly communicates the conversion-driving content about features while still evoking a social vibe. A visitor to the site can instantly tell what they are and how it would benefit their learning, and there are obvious paths to help guide potential customers through the funnel.